Student PSA contest targets underage drinking

Wednesday, May 24, 2006

Student PSA contest targets underage drinking

“If your party is a must … don’t let it be a bust!” is the message from the winners of the Life Education Center program’s first-ever Public Service Announcement (PSA) contest to deter underage drinking.

The contest, which will be an annual event, is open to all 7th and 8th grade students in Kankakee and Iroquois counties who participate in the LEC’s junior high school underage drinking prevention program.

This year’s winners are Colin Ingalls, Dillian Drouillard, Kayle Hull and Laura Peters of John L. Nash Middle School in Clifton. The contest is sponsored by the Pledge for Life Partnership, the I-KAN Regional Office of Education and WVLI/WVIR FM Radio.

Students were asked to develop an underage drinking prevention PSA for radio either on their own or with friends. Their messages could describe ways to have fun, solve personal problems and meet new friends without drinking alcohol; be a warning about the harmful effects of alcohol on the developing brain; or a warning to teens about being targeted by alcohol advertisers.

The winning PSA is being professionally produced by Milner Broadcasting and will run this summer as part of the Partnership’s on-going public awareness campaign to deter underage drinking. For more information, call the Pledge for Life Partnership at 936-4606.

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A Pledge for Life Partnership Initiative
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